The biggest campaign in the history of the KAISAI brand is launched

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The biggest campaign in the history of the KAISAI brand is launched

At a 100-square-meter booth located in Hall 4A of the modern NürnbergMesse complex, the Klima-Therm Group presented the latest air conditioning, ventilation and heating solutions from its own brands KAISAI and Klimor.

Klima-Therm has launched the biggest campaign in its history to promote KAISAI air conditioners and heat pumps. The nationwide campaign, aimed at a mass audience, combines traditional media - radio and outdoor - with a broad presence on the Internet and in social media. Intensive advertising activities have been planned until the end of 2022.

The main objective of the latest KAISAI campaign is to build brand awareness among end customers - potential users of air conditioners and heat pumps - and to redirect interest in the products to points of sale.

In March, the KAISAI commercial can be heard on the radio - ultimately on the airwaves of as many as seven radio stations of the RMF Group, Eurozet and Polskie Radio. The intensity of the radio campaign will be measured by several thousand emissions of sponsorship spots accompanying the most popular programmes, broadcast at peak listening times, which will translate into reaching as many as 13 million viewers from the so-called commercial target group with the brand's message.

In April, the Internet will be included in the media plan, with significant participation of the Wyborcza.pl portal and Polskapresse group websites, comprising several dozens of information and announcement services - both national and local. The KAISAI brand will also be a partner of "Onet Rano" - a live broadcast of Onet.pl. KAISAI sponsorship billboards will appear in several dozen episodes of the videocast, generating a total of over 200 million views. KAISAI brand activity on the Internet will also include a Google AdWords sponsored links campaign in the form of sets of graphic and test ads, and remarketing. All online activities will be complemented by communication in social media such as Facebook, LinkedIn and YouTube.

The third pillar of the biggest campaign in the history of the KAISAI brand will be the outdoors, which Klima-Therm will use in its marketing communication for the first time on such a large scale. Advertising of KAISAI air conditioners will be exposed in June and July on dozens of 12x4m boards. For the campaign, KAISAI's prestigious advertising panels have been selected on the main thoroughfares connecting Poland's biggest cities, including those located on key routes in the context of increased weekend and holiday traffic. According to estimates, KAISAI's outdoor advertising will generate over 20 million potential contacts.

- "The campaign has a typical consumer character. It is aimed at building awareness and image of the KAISAI brand in close connection with the product category," says Ewa Pilarska, Marketing and PR Director at Klima-Therm Group, and adds: - This is the biggest advertising project of this kind that we have carried out so far. Its core is radio - a medium in which we have been present regularly since May 2020, as the largest advertiser in the HVACR industry. We have also been running an online and social media campaign for several years. This time we decided to strengthen communication by intensifying advertising spending and adding new channels and formats. The biggest novelty of this year's activities is outdoor, which is supposed to strengthen the visual message of the brand and increase its memorability. I am confident that a campaign planned in this way will not only be noticeable, but most importantly will translate into increased interest in our equipment and support sales.”

The campaign of KAISAI air conditioners and heat pumps - an own brand in Klima-Therm's portfolio - started on March 14 with the emission of the first sponsored radio spots on Radio ZET and Antyradio, and will be carried out continuously for more than nine months, until the end of 2022.   

New KAISAI Website

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New KAISAI Website

At a 100-square-meter booth located in Hall 4A of the modern NürnbergMesse complex, the Klima-Therm Group presented the latest air conditioning, ventilation and heating solutions from its own brands KAISAI and Klimor.

We are pleased to present to you a new website for the KAISAI brand. The site has a new graphic design, emphasizing the global nature of the brand and several solutions aimed at intuitive operation, thus increasing user comfort.

The website has been optimized in terms of speed, and thanks to RWD (responsive web design) technology, it displays well both on large screens and mobile devices.

A new search engine with segmented results has been implemented, as well as intuitive filters in the "Where to buy" tab, which allows to find sales, service and installation points efficiently and quickly.

New solutions were applied for the presentation of the systematically expanded range of devices.  On the one hand, these are numerous arrangement pictures, showing the devices in their natural environment, on the other hand - the introduced option of 360° view, reducing the distance between the real and online experience of the presented devices.

The website has been developed in eight languages to meet the next challenges in the development of KAISAI brand international business.

We wish you a pleasant use!

A SUNNY TRIP TO CRETE WITH KAISAI

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A SUNNY TRIP TO CRETE WITH KAISAI

At a 100-square-meter booth located in Hall 4A of the modern NürnbergMesse complex, the Klima-Therm Group presented the latest air conditioning, ventilation and heating solutions from its own brands KAISAI and Klimor.

In October, the Klima-Therm Group invited several dozen KAISAI brand business partners on a joint week-long trip to the largest Greek island – Crete. The all-inclusive trip was a reward for the highest air conditioner sales in 2020-2021.

During the trip, participants discovered the charms of East Crete, famous for its extraordinary views of the beautiful Mirabello Bay, the sunken ancient port of Olous and the enchanting town of Agios Nikolaos with its picturesque port and Lake Voulismeni. Highlights included a cruise to the islet of Spinalonga and a tour of the impressive fortress built by the Byzantines. The beautiful sandy beaches, lively resorts and charming corners of the island provided exceptionally favourable conditions for blissful relaxation.

“We would like to thank our partners for their contribution to the development of the KAISAI brand, as well as for the time spent together during the trip and the opportunity to share the experience of exploring new and interesting places,” summarises Arkadiusz Oracki, Deputy Head of KAISAI Commercial Department, and adds “Just like our previous trips, this year’s trip also turned out to be a unique opportunity to build relationships in an attractive setting and beautiful scenery. We hope that the next events we will plan will also meet the expectations of the participants, provide a lot of positive impressions and remain in our memories for a long time.”

The trip to Crete took place between 3 and 10 October and the participants included several dozen representatives from almost 20 awarded companies in Poland. In previous years, the Klima-Therm Group invited business partners working with the KAISAI brand on joint trips to Prague, Scandinavia and China.

NEW PHOTOVOLTAIC INVERTERS BY KAISAI

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NEW PHOTOVOLTAIC INVERTERS BY KAISAI

At a 100-square-meter booth located in Hall 4A of the modern NürnbergMesse complex, the Klima-Therm Group presented the latest air conditioning, ventilation and heating solutions from its own brands KAISAI and Klimor.

PHOTOVOLTAIC INVERTERS BY KAISAI – NEW PRODUCT RANGE IN THE RE NEWABLE ENERGY SOURCES (RES) SEGMENT

The KAISAI brand expands its range of RES devices with photovoltaic inverters characterised by the highest technical parameters, ensuring efficient and quiet operation in all operating conditions.

The technology used meets the high demands of the PV market, a very low starting voltage allows the inverter to start working at low solar intensity, and the resistance to high input power allows the photovoltaic panel to be extended without changing the inverter.

KAISAI photovoltaic inverters are also:

  • high European efficiency with a small difference between it and the maximum efficiency of the device of less than 1%
  • wide MPPT range (160-950V)
  • IP65 protection
  • remote monitoring
  • small dimensions and weight while maintaining the highest efficiency
  • full certification and 10-year product warranty.

KAISAI TO INCLUDE POLSKIE RADIO IN ITS ADVERTISING CAMPAIGN

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KAISAI TO INCLUDE POLSKIE RADIO IN ITS ADVERTISING CAMPAIGN

At a 100-square-meter booth located in Hall 4A of the modern NürnbergMesse complex, the Klima-Therm Group presented the latest air conditioning, ventilation and heating solutions from its own brands KAISAI and Klimor.

Klima-Therm, the owner of the brand and general distributor of KAISAI air conditioners and heat pumps, continues to intensify its radio advertising campaign that has been running for over a year. The advert currently broadcast by RMF FM and RMF radio stations will now be augmented by Klima-Therm’s sponsorship presence in radio stations belonging to Polskie Radio (Polish Radio).

Until the end of the summer holidays, jingles promoting KAISAI air conditioning units and heat pumps will accompany popular programmes on Jedynka and Trójka stations of Polskie Radio, with the frequency of several dozen broadcasts per day.

The presence of the KAISAI brand on Polskie Radio is to ensure that its advertising message reaches audiences in large and medium-sized cities, as well as smaller towns. By doing so, Klima-Therm aims to boost its media activities and diversify its target client group for even better effectiveness of the campaign addressed to retail customers.

The radio campaign promoting KAISAI products has been running continuously for more than ten months and will continue to run at least until January 2022. Thanks to the company’s consistent actions and the diverse range of stations included in the media plan (Radio ZET, Antyradio, RMF FM, RMF Classic, Jedynka PR, Trójka PR), the KAISAI brand message is sure to reach a wide audience across Poland, in the key target group of M/F 25+.

The primary sales objective of such an intensive campaign is to strengthen the leading market share of KAISAI air conditioning units and heat pumps intended both for the home and for the office.

KEYMARK-CERTIFIED KAISAI ARCTIC HEAT PUMPS

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KEYMARK-CERTIFIED KAISAI ARCTIC HEAT PUMPS

At a 100-square-meter booth located in Hall 4A of the modern NürnbergMesse complex, the Klima-Therm Group presented the latest air conditioning, ventilation and heating solutions from its own brands KAISAI and Klimor.

KAISAI heat pumps of the ARCTIC series are certified by KEYMARK, which is a confirmation of compliance with European standards for quality and environmental product.

  • Heat pump KAISAI Arctic split KHA+KMK
  • Heat pump KAISAI Arctic monoblok KHC

The KEYMARK certificate is a voluntary, independent European certification mark for heat pumps, confirming product compliance with European standards. It is based on tests in an independent laboratory and demonstrates compliance with the product requirements set out in the KEYMARK Heat Pump Principles and with the performance requirements set out in the Ecodesign – EU Regulations 813/2013 and 814/2013.

Why is the KEYMARK important?

KEYMARK assures customers and distributors that the product meets the eco-design requirements, confirms that the manufacturer’s data is reliable, and that the product also meets high environmental standards. KEYMARK certified heat pumps play a significant role in achieving key climate protection objectives as they reduce the demand for final energy – in particular, fossil energy sources, reduce greenhouse gas emissions and use renewable energy sources in the form of stored energy in the air. The certification process also verifies that the production of the heat pump respects standardized quality and environmental standards. This is done through factory production control and quality management control.

KAISAI Arctic Heat Pumps with KEYMARK Certification

This certificate confirms that the KAISAI Arctic split type heat pumps with capacities of 6, 8, 10, 12, 14, 16 kW and the monoblock type with capacities of 6, 8, 10 12, 14, 16, 22, 30 kW have been successfully tested by an accredited testing laboratory and evaluated by an authorized certification body, which guarantees their compliance with European standards and the principles of the KEYMARK system.

THE NEW KAISAI GEO WALL-MOUNTED AIR CONDITIONERS

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THE NEW KAISAI GEO WALL-MOUNTED AIR CONDITIONERS

At a 100-square-meter booth located in Hall 4A of the modern NürnbergMesse complex, the Klima-Therm Group presented the latest air conditioning, ventilation and heating solutions from its own brands KAISAI and Klimor.

The KAISAI GEO wall-mounted air conditioner is a perfect combination of modern design with the highest energy efficiency class A +++ in cooling mode and A ++ in heating mode.

Using specialized filtration, the air conditioner not only cools and heats, but also effectively purifies the air. The cold-CATALYST filter removes chemicals such as carbon monoxide, hydrogen sulfide, ammonia, benzene and formaldehyde. The air purification function is supported by a Bio HEPA filter that effectively traps 99% of dust particles, dust, and bacteria with a size of 0,3 μm and up to 95% of particles from 0,1 to 0,3 μm, including fungal cells and some viruses.

Thanks to the air-ionisation function, the appliance removes particles of mites, mould, bacteria, and viruses. An additional effect of the ioniser is air humidification, which positively affects the skin, and imparts a pleasant feeling of freshness in air-conditioned rooms.

High convenience of use is ensured by the WiFi module, integrated as standard and practical functions such as 3D air flow ensuring optimum air circulation and an even temperature distribution in the room.

More information about the new air conditioner can be found in the leaflet.

KAISAI WALL AIR CONDITIONERS WITH NEW FUNCTIONS

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KAISAI WALL AIR CONDITIONERS WITH NEW FUNCTIONS

At a 100-square-meter booth located in Hall 4A of the modern NürnbergMesse complex, the Klima-Therm Group presented the latest air conditioning, ventilation and heating solutions from its own brands KAISAI and Klimor.

The existing models of KAISAI wall air conditioners have been enriched with additional functions ensuring clean air in the room and increasing the comfort of use. The UV lamp used in the KAISAI CARE model and the 56˚C sterilization function effectively eliminate mold, bacteria and viruses from the air, including SARS-CoV-2. The air ionization function, which has been added to the KAISAI ONE model, in addition to breaking down microorganism particles and removing dust, smoke and smog, makes the air in the apartment or office pleasantly fresh.

The new Bio HEPA and cold catalytic filters were used in the KAISAI FLY and KAISAI PRO+ models, removing up to 99% of dust particles and microorganisms and cleaning the air from unwanted chemicals. High comfort of use of all devices is ensured by a WiFi module as standard the 3D airflow allowing for optimal air circulation and even temperature distribution in the room,

The other most important features of KAISAI air conditioners are: ecological R32 refrigerant, high energy efficiency indicators and operation in a wide range of external temperatures.

More information about the new air conditioners can be found in the leafet New products 2021 – wall air conditioners.

NEW PHOTOVOLTAIC MODULES BY KAISAI

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NEW PHOTOVOLTAIC MODULES BY KAISAI

At a 100-square-meter booth located in Hall 4A of the modern NürnbergMesse complex, the Klima-Therm Group presented the latest air conditioning, ventilation and heating solutions from its own brands KAISAI and Klimor.

As a provider of energy-efficient thermal comfort systems, the company Klima-Therm – general distributor and brand owner of KAISAI, expands its offer by new solutions in the segment of renewable energy sources, whose action is based on obtaining, converting, and using natural and environmentally friendly energy resources. KAISAI photovoltaic modules are another, after air-water heat pumps and central ventilation and recuperation, range of products expanding the company’s portfolio in this segment and representing another stage in its development in the field of solutions used in low- and zero-energy buildings.

Photovoltaics, as a technology of converting solar radiation energy into electricity, is one of the most important sectors of RES, joining the global trend of emission-free production, use and storage of electricity and recovery of heat generated. Entering a new stage of its development, Klima-Therm fits in the implementation of the main objective of the energy transformation which is currently taking place, and which is one of the overriding directions of European Union activities, namely the protection of natural environment, including the improvement of air quality.

– We treat a responsible, pro-ecological approach to our business subject as one of our priorities. Devices offered by Klima-Therm Group respond to progressing legislative changes and the policy of the European Union, which assumes, among other things, electrification of heating, and cooling based on the growing share of RES. By 2040, the heating needs of all households are to be covered by system heat and by zero- or low-emission individual sources with a significant share of heat pumps and photovoltaic installations – comments Paweł Deska, Technical Director at KLIMA-THERM Group, and adds: – In Poland, the development of RES is fostered not only by legislative changes but also by the implemented financial support programs on a national and local level, technological progress which translates into a decrease in RES investment costs, and most of all by the change in social awareness in the area of implementation of pro-environmental actions and economic benefits resulting from green energy and the so-called clean heating.

A photovoltaic installation makes it possible to create a low- or zero-energy building. By producing its own electricity and storing it in the grid or in a home energy storage, the household is able to meet its needs for domestic hot water, powering household appliances, heating and ventilation. Converting sunlight into electricity using photovoltaic modules provides a stable and inexhaustible source of green energy, the production of which has a much smaller carbon footprint than using fossil fuels. In turn, the combination of two technologies using renewable energy sources, which are photovoltaics and heat pumps, allows to create the so-called passive house system, i.e., not drawing energy from the outside. In practice, the integration of these two solutions means that the user can reduce both heating and electricity costs to almost zero and become largely independent of external heat and electricity suppliers.

– As Klima-Therm Group we want to provide our customers with the most modern HVAC technologies based on renewable energy sources. The company is systematically realizing this goal by building a complementary offer of RES products, first focusing on intensifying sales of air-water heat pumps and mechanical ventilation devices with heat recovery. The second, ongoing stage of activity, is to expand the offer by photovoltaic modules, and – in the next stage – to create energy storage along with complementary areas, such as inverters for photovoltaic installation, valve sets, fan coils and hybrid batteries with inverter. We are convinced that these products will fit in perfectly with current trends, providing us with further scope for growth – concludes Wojciech Białas, Sales Director of the KAISAI brand.

KAISAI’s STPXXXS/350-370/360-380/435-455W monocrystalline photovoltaic modules feature a special cell design that allows for lower current, which significantly improves their efficiency, and reduces losses due to partial shading and cell wear, while increasing solar energy conversion capacity. KAISAI solar modules will be available by the end of April 2021 in the KAISAI sales network. All models offered come with a 25-year performance guarantee and full certification confirmed by an accredited independent VDE Institute.

KAISAI SPLIT HEAT PUMPS WITH DOMESTIC HOT WATER TANK

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KAISAI SPLIT HEAT PUMPS WITH DOMESTIC HOT WATER TANK

At a 100-square-meter booth located in Hall 4A of the modern NürnbergMesse complex, the Klima-Therm Group presented the latest air conditioning, ventilation and heating solutions from its own brands KAISAI and Klimor.

A new model of hydraulic module with domestic hot water tank has been added to the range of KAISAI brand heat pumps, with two capacity variants: 190 and 240 l.

The unit is equipped with a built-in 3-way valve and booster heater, and its extremely compact design means that the footprint is only 0.36m².

The built-in controller allows the unit to be operated via WiFi, update software via USB and save pump settings to a portable memory stick. Corrosion protection of the tank is ensured by the use of stainless-steel SUS 316L.

Detailed information about the Arctic series can be found in the price list folder.